About Us

About Us
We were founded in 2005 by a grass-roots group of local business men and women striving to improve the business climate of the neighborhood. Since that time, the area has seen over $17 million in investments including major renovations to Don Carter Lanes, Whitehouse Plaza, Alpine Inn, Mary’s Market Cafe and Bakery, and a brand new CVS Pharmacy. There are five parks located within our footprint as well. We are home to over 40 restaurants, many locally owned.


Miracle Mile Currently has:

  • 18,815 Residents
  • 8,946 Households
  • 404 Businesses
  • 60,200 Daily Traffic Count
  • $17,000,000 in Investments

Miracle Mile Rockford Board Members
 President Arne Jacobsen, Nuvista Capital Management
 1st Vice President Rick Beale, Anderson Automotive Group
 2nd Vice President Dave Koch, Mary's Market Café & Bakery, Culvers, Production Tool & Supply, TECm
 Treasurer Chris VanSickle, VanSickle & McLaughlin, CPAs
 Secretary Tom Graceffa, Coyle Kiley Insurance Agency
 Member Tom Baudhuin, Alpine Inn, Papa John's
 Member Ron Billy, Tyson & Billy Architects
 Member Kerlin Fernandez, El Tiempo Spanish Newspaper
 Member Bob Goldbeck, Fridh Corporation
 Member Kim Knutson, Lallygag Boutique
 Member John Mecklenburg, Consultant
 Member John Sommer, Don Carter Lanes
Member Keith Watson, Bygone Brand, Ginestra Watson
Member Pastor Alvin White, Empowering Word Christian Center
 Member Kyle York, Illinois Bank & Trust
Advisory Member Stephen Kull
 Ex-Officio Alderman Frank Beach, City of Rockford, 10th Ward Alderman
 Executive Director Paula Olson    
Our Newsletter
Business owners, property owners, neighborhood groups and residents unite
within the Miracle Mile to advocate for a shared vision and to shape the future of our neighborhood.