About Us

About Us
Miracle Mile was founded in 2005 by a grass-roots group of local business men and women striving to improve the business climate of the neighborhood. Since that time, the area has seen over $17 million in investments including major renovations to Don Carter Lanes, Whitehouse Plaza, Alpine Inn, Mary’s Market Cafe and Bakery, and a brand new CVS Pharmacy. There are five parks located within our footprint as well. We are home to over 40 restaurants, many locally owned.

Miracle Mile Currently has:

  • 18,815 Residents
  • 8,946 Households
  • 404 Businesses
  • 60,200 Daily Traffic Count
  • $17,000,000 in Investments

Miracle Mile Rockford Board Members
 President Arne Jacobsen, Nuvista Capital Management
 1st Vice President Rick Beale, Anderson Automotive Group
 2nd Vice President Dave Koch, Mary's Market Café & Bakery, Culvers
 Treasurer Chris VanSickle, VanSickle & McLaughlin, CPAs
 Secretary Tom Graceffa, Coyle Kiley Insurance Agency
 Member Christopher Bastier, OSF St. Anthony Healthcare
 Member Tom Baudhuin, Alpine Inn
 Member Ron Billy, Tyson & Billy Architects
 Member Kerlin Fernandez, El Tiempo Spanish Newspaper
 Member Bob Goldbeck, Fridh Corporation
 Member Dale Johnson, Guler Appliance Co.
 Member Kim Knutson, Lallygag Boutique
 Member John Mecklenburg, Consultant
 Member John Sommer, Don Carter Lanes
 Member Keith Watson, Bygone Brand, Ginestra Watson
 Member Pastor Alvin White, Empowering Word Christian Center
 Advisory Member Stephen Kull, Rockford University 
 Advisory Member Manuel Salgado, Majestic Media Productions
 Ex-Officio Alderman Frank Beach, City of Rockford, 10th Ward Alderman
 Executive Director Paula Olson    
Our Newsletter
Business owners, property owners, neighborhood groups and residents unite
within the Miracle Mile to advocate for a shared vision and to shape the future of our neighborhood.